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Showing posts with label ivory towers. Show all posts
Showing posts with label ivory towers. Show all posts

Tuesday, April 26, 2011

Morally Reprehensible Media . . . Beyond Your General Threshold

Let me start with the bottom line: Image is not the person. Your worth does not come from it.

Here's the backdrop:
I happened upon a Today Show spot last week for NBC's upcoming Kate Middleton-Prince William wedding coverage. Not having caught the bug, the media manipulation's been coming off rather heavy-handed. Even desperate. In an ever-growing world of inputs and outlets, those of us with [nearly] fully developed frontal lobes know to shift focus elsewhere as needed. But even from a position of primary indifference, things in the media can still hit like a slap in the face. And this particular promo slapped me.

The scene: a little girl, 7-9 years old, in the lap of her (perhaps) grandfather, narrating to him from a large print, childlike fairy tale picture book about Kate & William and the Royal Wedding. An unnatural light, a purple-magenta cast tinged the scene, and then a star wipe transitioned it out, Disney magic style, leading to the real pomp & circumstance commercial.

Media saturation? Fine--expected. Targeting children, trying to sell little girls an interest in this wedding? Beyond the pale.